The SEC has utterly lostitsreputation as an effective regulator, as it seems determined to undermine or prematurely settle any investigation Spitzer initiates.
Since Steve Ballmer took over from Bill Gates as chief executive in 2000, Microsoft's share price has languished and the company has lostitsreputation as a tech trend-setter.
And he addressed criticisms that the BBC had lostitsreputation for authoritative coverage, drawing attention to Andrew Marr's documentary about the life of the Queen, and a programme in which Prince Charles paid tribute to his mother.
Such companies should consider disclosing that a successful attack could result in itsreputation being damaged, potential lost business, and fines due to non-compliance with privacy laws.
When the credit-linked notes turned sour following the 2008 financial crisis, Hong Leong claims it lost tens of millions of dollars and suffered damage to itsreputation with clients.