Moments after Steve Jobs unveiled Apple 's thin new MacBook Air on Tuesday at MacWorld, dozens of units were put out on the show floor at San Francisco's Moscone Center, accompanied by teams of Apple employees, dressed in identical, long-sleeve black T-shirts.
Moments after Steve Jobs unveiled Apple 's (nasdaq: AAPL - news - people ) thin new MacBook Air on Tuesday at MacWorld, dozens of units were put out on the show floor at San Francisco's Moscone Center, accompanied by teams of Apple employees, dressed in identical, long-sleeve black T-shirts.
Black adds that the company also benefited from the foresight of what she calls a "wear now" merchandising strategy, stocking stores with items like long-sleeved, light T-shirts that can be worn from the waning days of summer right on into the fall.