Moments after Steve Jobs unveiled Apple 's thin new MacBook Air on Tuesday at MacWorld, dozens of units were put out on the show floor at San Francisco's Moscone Center, accompanied by teams of Apple employees, dressed in identical, long-sleeve black T-shirts.

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Moments after Steve Jobs unveiled Apple 's (nasdaq: AAPL - news - people ) thin new MacBook Air on Tuesday at MacWorld, dozens of units were put out on the show floor at San Francisco's Moscone Center, accompanied by teams of Apple employees, dressed in identical, long-sleeve black T-shirts.

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Black adds that the company also benefited from the foresight of what she calls a "wear now" merchandising strategy, stocking stores with items like long-sleeved, light T-shirts that can be worn from the waning days of summer right on into the fall.

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Many of the T-shirts, sweaters and long coats being shown were barely there, announcing their presence primarily by way of graphic prints.

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Mr. McNamee wears his hair long, and favors tie-dye and Hawaiian shirts on stage.

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Several of them looked as if they had walked out of an X-Files convention: long hair, plaid flannel shirts and baggy pants worn much further down than pants were meant to be worn.

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There are big glass doors, long tables with Microsoft products people can try out, helpful store employees with bright T-shirts and lanyards, walls of accessories and scattered software.

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When I interviewed him earlier this season he told me he thought his own long injury lay-off had probably left him too far behind his rivals in the battle for forwards shirts.

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The 23-year-old South Londoner has long enjoyed next-big-thing status, all the while cutting a natty profile in drainpipe jeans, checkered shirts, and baseball caps.

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Traditional forward-point-collar shirts, are generally always worn with suits and ties, as the collars can look oddly long and pointy when the top button is undone.

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