And it's not just about listening to the customer.

只听消费者的意见是不够的。

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JetBlue focuses its energy online to listening to what its customers are saying about the company, and, when appropriate, steps in to resolve customer-service issues.

捷蓝航空把注意力集中到线上，去聆听客人对于公司的评价，在适当的时候，为客人解决问题。

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When listening to a customer or a colleague, try to find the root problem in the discussion.

当你和客户或同事说话的时候，注意找出真正的问题所在。

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And it's not just about listening to the customer.

只听消费者的意见是不够的。

斯坦福公开课 - 戴尔CEO-Michael.Dell谈创业和发展课程节选

When his investors requested that the next tranche of financing be contingent on the company running the Nail It then Scale It process, it created a crisis that drove Greg to stop selling and start listening to the customer and understand what was missing in order to break through the barrier of customer adoption.

FORBES: The New Entrepreneur: A Case Study

Named after the birthplace of the first Marshall amp and indeed the company, Hanwell keeps alive Marshall's tradition of listening to what the customer needs, and then exceeding their expectations.

ENGADGET: Marshall's Hanwell HiFi speaker is bred from guitar amps, at-home with your PMP (update)

This shows up in not really listening to the prospective customer and, instead, filling the sales interaction with sales talk.

FORBES: Survey Highlights Successful Onboarding Strategies for Salespeople