When his investors requested that the next tranche of financing be contingent on the company running the Nail It then Scale It process, it created a crisis that drove Greg to stop selling and start listeningtothecustomer and understand what was missing in order to break through the barrier of customer adoption.
Named after the birthplace of the first Marshall amp and indeed the company, Hanwell keeps alive Marshall's tradition of listeningto what thecustomer needs, and then exceeding their expectations.
Additional tools are needed in the Social Survivor bag to bridge the gap between listening engines, social applications, traditional customer service and CRM applications.