"Whatever is happening on the outside of him is like a fly buzzing around the room, something you occasionally take note of, " he said.

CNN: STORY HIGHLIGHTS

For what Google is using as its measurement here is not how well the place resembles a buzzing entrepreneurial hotspot like Silicon Valley, nor even how wired and plugged in the local residents are.

FORBES: Google's British eTown is Scunthorpe? What?

People who have observed a funnel cloud passing overhead have described the sound as similar to buzzing bees or a rushing waterfall-like sound.

BBC: Funnel clouds, twisters, tornados: What are they?