"Whatever is happening on the outside of him is like a fly buzzing around the room, something you occasionally take note of, " he said.

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For what Google is using as its measurement here is not how well the place resembles a buzzing entrepreneurial hotspot like Silicon Valley, nor even how wired and plugged in the local residents are.

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People who have observed a funnel cloud passing overhead have described the sound as similar to buzzing bees or a rushing waterfall-like sound.

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Halfpenny was buzzing about the ball like a wasp around a picnic and he soon stung Gloucester a second time after Jamie Roberts and Shanklin combined in midfield to rip open the Gloucester defence following an initial Xavier Rush burst.

BBC: Cardiff Blues 50-12 Gloucester

The reason is little to do with cheap rent and authentic pints of Guinness, partly because there is already a buzzing community of people working for tech giants like Google, Facebook and Apple, and mostly to do with the breathtakingly-low rate of corporation tax (12.5%) the lowest in the Eurozone.

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