The terms of library marketing is referred to information and service marketing, the purpose of which is to bring into full play of the library resources.

图书馆营销是信息营销、服务营销，其目的是通过营销，最大限度地发挥馆藏信息资源的作用。

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This paper analyzes on the new features of library marketing under the network environment, and probes into the application of the network in the process of library marketing.

分析了网络环境下图书馆营销的新特征，探讨了网络在图书馆营销过程中的应用。

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The study on library marketing is an important part of the theoretical study on the modern library management, and is also the essential problem of management practice of the modern libraries.

图书馆营销研究是当代图书馆管理学理论研究中一个重要的领域，也是当代图书馆管理实践的重要课题。

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"The eyes light up and click. It happens -- 'I didn't know you had this.'" Jenny Johnson is the executive director of marketing for the Online Computer Library Center.

VOA: special.2011.07.11

But it is also, explicitly, a way of marketing the library to a new generation.

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The company may be forced increase its marketing spend and offer additional services like watching videos from its library over the Internet for free or minimal costs.

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