The terms of library marketing is referred to information and service marketing, the purpose of which is to bring into full play of the library resources.
图书馆营销是信息营销、服务营销，其目的是通过营销，最大限度地发挥馆藏信息资源的作用。
This paper analyzes on the new features of library marketing under the network environment, and probes into the application of the network in the process of library marketing.
分析了网络环境下图书馆营销的新特征，探讨了网络在图书馆营销过程中的应用。
The study on library marketing is an important part of the theoretical study on the modern library management, and is also the essential problem of management practice of the modern libraries.
图书馆营销研究是当代图书馆管理学理论研究中一个重要的领域，也是当代图书馆管理实践的重要课题。
If the Marketing Department wants to publish the latest presentation templates and product or service brochures for effective distribution, they can do so in a document library.
如果营销部门想要发布最新的演示模板及产品或服务画册，以达到高效的发布，那么他们可以在文档库中做这件事。
Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77 are helpful.
重新看一看您书架上、图书馆里或是书店里的营销书籍——如非主流促销系列，以及资源目录第七十七页所列的其他那些基础教程，都很有帮助。
Publishing house; Library; Unmarketable books; book marketing.
出版社；图书馆；滞销书；图书营销。
Deals with the knowledge production, knowledge organization, knowledge marketing, knowledge personnel of knowledge management in the digital library.
论述数字图书馆知识管理中的知识生产、知识组织、知识营销和知识人员的管理。
Information marketing is a high-level form and core content of library services.
信息营销是图书馆服务的高级形态和核心内容。
On the basis of a deep careful study of the idea? Target of service? Characteristics and means about information marketing in library, This article proposes some strategies.
本文在全面系统研究图书馆信息营销的理念、服务对象、特点与手段的基础上，提出了图书馆信息营销的策略。
This article introduces the idea and the necessity of the marketing in library and brings forward the marketing strategies in modern library.
介绍了图书馆营销的理念以及必要性，提出了现代图书馆营销的策略。
Information marketing can provide internal impetus to library resource utilization, change library's development conceptions, and promote resource utilization efficiency.
信息营销会增强图书馆信息资源开发的内在动力，改变其开发理念，提高其开发效率。
The library could use the marketing means of enterprises, abandon the marketing aim. Referencing the marketing case, this paper discussed the content of library reference service marketing.
利用企业的营销手段，但摒弃了企业的营销目的，通过国家图书馆的参考咨询服务营销案例，对图书馆参考咨询服务营销的工作内容进行了探讨。
If we use information marketing to push the library process reengineering and restructure library operation organizations, we will be able to promote library social and economic benefits. 10 refs.
以信息营销为切入点重组图书馆业务流程，重组图书馆业务工作机构，将提高图书馆的社会效益和经济效益。参考文献10。
As a new concept in internet-era, the marketing of the digital library absorbs the essence of the mode of operation and ways and means of the business marketing, but also have its own characteristics.
数字图书馆的营销作为网络时代的新概念，吸收了企业市场营销的运作模式和方式方法中的精华，具有自身的特色。
Against this background this paper under the long tail of small public library strategic marketing analysis, marketing books on the small minority of the study was significant.
本文在此背景下展开对小众图书长尾营销的战略分析，对小众图书营销的研究是有重大意义的。
Information Center will involve the financial room, library, Marketing, Management, workshop and so on.
将涉及到信息中心、财务室、资料室、市场部、管理部、车间等。
Note: Access to the collateral library is subject to approval of Marketing Communications Manager and DOSM.
注意：使用宣传资料数据库需经过公关部经理及市场销售的批准。
In the current social environment, this paper discussed the necessity and feasibility of library reference service marketing to improve the service ability.
论述了在当前社会环境下，参考咨询服务营销充分利用图书馆信息资源，提高图书馆社会服务能力的必要性与可行性。
In the current social environment, this paper discussed the necessity and feasibility of library reference service marketing to improve the service ability.
论述了在当前社会环境下，参考咨询服务营销充分利用图书馆信息资源，提高图书馆社会服务能力的必要性与可行性。
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