Levis Strauss did not consider himself to be a fashion designer; however, he ended up designing one of the most common fashion items we have today, jeans.

里维斯·施特劳斯从不认为自己是服装设计师，不过最后他竟然设计出一种持续到今天、最常见的流行商品：牛仔裤。

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I never did figure out why he did it, but after all, I was a fat band boy who didn't wear cool jeans (Levis, preferably with the stitching on the back pockets removed).

我至今不清楚他为什么要这么做，不过说到底，我是一个乐队的胖小子，没穿那种很酷的牛仔裤(李·维斯牌，最好把后裤袋除掉)。

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But exporting popular cultural totems like Mickey Mouse, Coca-Cola, Levis jeans, and the iPhone, is one thing.

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He was last seen wearing a black and white pullover jacket, Levis 501 jeans and white sports shoes.

CNN: STORY HIGHLIGHTS

The celebration of silence continues at the Quiet Shop on the ground floor, where you'll find exclusive de-branded versions of recognisable products, including pots of Marmite, bottles of Heinz tomato ketchup, Creme de la Mer face cream and Levis red label jeans.

BBC: Silence is golden at Selfridges