But exporting popular cultural totems like Mickey Mouse, Coca-Cola, Levis jeans, and the iPhone, is one thing.

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He was last seen wearing a black and white pullover jacket, Levis 501 jeans and white sports shoes.

CNN: STORY HIGHLIGHTS

The celebration of silence continues at the Quiet Shop on the ground floor, where you'll find exclusive de-branded versions of recognisable products, including pots of Marmite, bottles of Heinz tomato ketchup, Creme de la Mer face cream and Levis red label jeans.

BBC: Silence is golden at Selfridges