It's unclear how the move to license the brands outside Sears fits within the strategy for KCD, which has been a busy trademarker of late.

目前尚不清楚西尔斯的品牌许可战略将如何与KCD战略达成契合，后者近来动作频频。

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Some brands are experimenting with digital fashion shows, which are staged and filmed ahead of time and aired during Fashion Week, courtesy of talent and production agency KCD, which produces most of the live Fashion Week shows.

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But he was working on similar systems several years before that: His first gig was in 2003 to develop an inventory control system for KCD Public Relations that would help track designer samples sent to magazines, stylists, models and celebrities.

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"We created digital fashion shows for the industry, for retailers and editors who need to go to shows to create media and buy collections, so the brands are reaching the same audience but not forcing them to physically attend, " said Rachna Shah, Managing Director of KCD Digital.

CNN: Social media bring fashion to the masses