Some brands are experimenting with digital fashion shows, which are staged and filmed ahead of time and aired during Fashion Week, courtesy of talent and production agency KCD, which produces most of the live Fashion Week shows.

CNN: Social media bring fashion to the masses

But he was working on similar systems several years before that: His first gig was in 2003 to develop an inventory control system for KCD Public Relations that would help track designer samples sent to magazines, stylists, models and celebrities.

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"We created digital fashion shows for the industry, for retailers and editors who need to go to shows to create media and buy collections, so the brands are reaching the same audience but not forcing them to physically attend, " said Rachna Shah, Managing Director of KCD Digital.

CNN: Social media bring fashion to the masses

Off-duty Michelin-starred chefs head to a local restaurant (Pane Vino) and Spring Studios, where they shoot Louis Vuitton and Salvatore Ferragamo campaigns, has forged a partnership with the New York creative mega agency, KCD so town cars purr in a backstreet where you used to fear for your hubcaps.

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