Joining ViewSonic, Microvision, and Sharp, it looks like Optoma has a trio of its own projectors to lust over at CES, and they're all sporting that trendy DLP sticker as well.

ENGADGET: Optoma announces trio of DLP projectors

Lenovo itself has built a version of lust and fear into its overall strategy: attack and defend.

FORBES: Segmentating On Fear And Lust

One popular way to express lust for big data for its own sake is to create a gargantuan Hadoop cluster.

FORBES: Curing the Big Data Storage Fetish