Joining ViewSonic, Microvision, and Sharp, it looks like Optoma has a trio of its own projectors to lust over at CES, and they're all sporting that trendy DLP sticker as well.

ENGADGET: Optoma announces trio of DLP projectors

Lenovo itself has built a version of lust and fear into its overall strategy: attack and defend.

FORBES: Segmentating On Fear And Lust

One popular way to express lust for big data for its own sake is to create a gargantuan Hadoop cluster.

FORBES: Curing the Big Data Storage Fetish

Sprint, you might recall, was the just about the last company in the United States left to lust for the ability to stanch its loss of customers by being able to offer the Apple iPhone.

FORBES: Clearwire's Q4 Conference Call Was A Very Bad Joke

By that I mean that we lust for the gifts technology bestows while overlooking, as best we can, its degradations.

FORBES: Steve Jobs, Ted Kaczynski and America's Tech Schizophrenia