Brands are also discovering how to better leverage analytics tools in order to collect and analyze data across all integrated media channels in order to make better marketing decisions.

FORBES: TV Advertising VS Digital Marketing

In addition, Virgin Media has integrated YouTube clips and channels more deeply in TiVo's 'My Shows' and 'Search and Browse' areas, giving viewers the widest choice in how to access entertainment.

ENGADGET: Virgin Media adds a YouTube channel to TiVo's guide, ensures you can't escape kitty clips

Agreed that most large institutions have by now integrated customer transaction data across channels, but is that enough?

FORBES: Now that data's going really big, what's next?