Brands are also discovering how to better leverage analytics tools in order to collect and analyze data across all integrated media channels in order to make better marketing decisions.

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In addition, Virgin Media has integrated YouTube clips and channels more deeply in TiVo's 'My Shows' and 'Search and Browse' areas, giving viewers the widest choice in how to access entertainment.

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Agreed that most large institutions have by now integrated customer transaction data across channels, but is that enough?

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The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.

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