"I think poker has spread like wildfire. Obviously the ability to play online, to learn more about the game,you know, from the comfort of your own home definitely, probably increased it more than anything else."
VOA: special.2010.07.26
The increasedcomfort with cameras in our lives dates to before Facebook, to the dawn of the digital camera.
Very much analogous to On-Demand, though wrapped in a prettier interface for the most part, it further cemented viewer empowerment and increased the comfort and desire for viewers to interact with video.