John Renaldi在摩托罗拉负责运营网络产品和电子商务，他把这种影响叫宜家效应（Ikea Effect），也就是我们会更重视自己创造的东西，即使我们要做的只是把一个木块放进一个预先做好的木块孔中。
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the Ikea effect 宜家效应
以上来源于: WordNet
"The Ikea effect" is when people buy and then construct products themselves, they develop an attachment or sense of pride to this object.
“宜家效应”指人们自己购买并动手制作产品时，会产生对该产品的依恋感或自豪感。
"The Ikea effect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.
“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。
IKEA has always pursued a simple visual effect in its store layout and products displaying, which can be explained with the psychology of consumers and consuming culture.
宜家商场的布局和陈列方式不仅是追求视觉效果的物的简单摆放，更有着深层次的受众心理和消费文化原因。
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