"The Ikea effect" is when people buy and then construct products themselves, they develop an attachment or sense of pride to this object.

“宜家效应”指人们自己购买并动手制作产品时，会产生对该产品的依恋感或自豪感。

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"The Ikea effect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.

“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。

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IKEA has always pursued a simple visual effect in its store layout and products displaying, which can be explained with the psychology of consumers and consuming culture.

宜家商场的布局和陈列方式不仅是追求视觉效果的物的简单摆放，更有着深层次的受众心理和消费文化原因。

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