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Lyla won a dancing crown making ribbons come to life like snakes. She kept hula hoops in motion.

李拉的舞蹈得了冠军，此后，绶带便如蛇一般进入了她的生活。

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If you see something that looks like four hula hoops attached together hovering in the sky, don't automatically assume that it's a UFO.

如果你看到一个像四个呼啦圈连在一起的东西在天上飞，可别想当然地以为它是UFO。

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She now sells weighted two-pound fitness hula hoops used for fitness through her Southern California company, Hoopnotica.

FORBES: Names You Need To Know In 2011: Hoopnotica

But on its own, Hoopnotica has become the largest distributor of fitness hula hoops in the world.

FORBES: Names You Need To Know In 2011: Hoopnotica

Like Hula Hoops and Razor scooters, fads take off like a rocket, peak and fizzle quickly as they pass through large populations.

FORBES: Cult brands