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She now sells weighted two-pound fitness hula hoops used for fitness through her Southern California company, Hoopnotica.
FORBES: Names You Need To Know In 2011: Hoopnotica
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But on its own, Hoopnotica has become the largest distributor of fitness hula hoops in the world.
FORBES: Names You Need To Know In 2011: Hoopnotica
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Like Hula Hoops and Razor scooters, fads take off like a rocket, peak and fizzle quickly as they pass through large populations.
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Or forget hula hoops and pogo sticks and produce something entirely new.
FORBES: David Ricardo's Sugar Rush
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Smaller competitors include Hoopenanigans, Superhooper, which also sell hula hoops.
FORBES: Names You Need To Know In 2011: Hoopnotica
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They did pushups, twirled hula hoops, and competed at dodge ball and tug-of-war before the first lady triumphed over the comedian in a climactic potato sack race.
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For example, Caterpillar decided to move some of their excavator production back to Texas, NCR Corp. returned production of its ATMs, and even Wham-O has elected to make some of their Hula Hoops and Frisbees in the U.S. over China.
FORBES: Coming To America