Gross rating Points (GRPs) - The sum of all ratings for all programs in a schedule.

毛评点-一套节目包括各个栏目的收视率。

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"LIKE vampires in the dead of the night", rating agencies "will outlast us all", said Bill Gross of PIMCO, a fund manager, this month.

比尔·格罗斯在这个月称：“评级机构‘就像夜深人静时候的吸血鬼一样，将比我们所有人都长寿’。”

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Gross has expressed shock that Moody's is still giving its top AAA rating to Spain, which is struggling to cut its ballooning budget and has 20% unemployment.

格罗斯对穆迪依然给西班牙最高的AAA级评级表示震惊，西班牙正在努力削减其膨胀的预算，失业率高达20%。

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Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement.

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In the days of Mad Men, marketers and advertisers counted GRPs (gross rating points), WRRMs (women related recall messages), and dozens of other metrics that could be converted to acronyms at a static point and time, i.e.

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In marketing we measure television advertising by reach, frequency and gross rating points and if you extrapolate from that that the more feet you have on the street singing your praises and repeating those core messages at every turn you will be successful too.

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