The need to cool off our consumer brains is reinforced by Gregory Berns, a neuroscientist at Emory University, Atlanta, Georgia.

平静消费者大脑的必要性得到了乔治亚州亚特兰大市埃默里大学神经学家Gregory Berns的支持。

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Three years later, lead researcher Gregory Berns was watching an episode of the popular music show American Idol and recognized one of the songs that had featured in his study.

三年之后，研究组组长格雷戈里·伯恩斯在观赏著名音乐电视节目《美国偶像》的一段情节时意识到其中一首歌曲在他当年的研究中出现过。

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Gregory Berns: Economics is all about decision making.

格雷戈里·伯恩斯(说)：经济学全是关于做决策。

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And iconoclasts, especially successful ones, have an "affinity for new experiences, " according to the Emory University neuroscientist Gregory Berns.

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Gregory S. Berns, a psychiatrist at Emory, is using brain imaging to demonstrate the effects of peer pressure on individual perception, with the idea of explaining the development of fads, from investment trends to the popularity of Burberry plaids and belly button rings.

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