Gregory Berns: Economics is all about decision making.
格雷戈里·伯恩斯(说)：经济学全是关于做决策。
Gregory Berns: Many types of pain - whether it's physical or emotional - utilize the same parts of the brain.
格雷戈里·伯恩斯(说)：很多类型的痛苦—不管是身体上还是感情上的—都使用大脑相同的部位。
The need to cool off our consumer brains is reinforced by Gregory Berns, a neuroscientist at Emory University, Atlanta, Georgia.
平静消费者大脑的必要性得到了乔治亚州亚特兰大市埃默里大学神经学家Gregory Berns的支持。
Three years later, lead researcher Gregory Berns was watching an episode of the popular music show American Idol and recognized one of the songs that had featured in his study.
三年之后，研究组组长格雷戈里·伯恩斯在观赏著名音乐电视节目《美国偶像》的一段情节时意识到其中一首歌曲在他当年的研究中出现过。
The better showing by the more costly pill shows that "how you set up people's expectation is crucial" to treatment effect, says Gregory Berns, a neuroscientist at Emory University School of Medicine.
Emory大学医学院的神经学家Gregory Berns说，花费高的药物效果好表明了对于疗效来说“如何设置人们的期望值是非常关键的”。
The better showing by the more costly pill shows that "how you set up people's expectation is crucial" to treatment effect, says Gregory Berns, a neuroscientist at Emory University School of Medicine.
Emory大学医学院的神经学家Gregory Berns说，花费高的药物效果好表明了对于疗效来说“如何设置人们的期望值是非常关键的”。
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