"It appeals to young professionals especially, " says Jon A. Fredrikson of Gomberg-Fredrikson, a wine market consultancy.

FORBES: Magazine Article

Smart move: "To get much bigger, you really need more permanency, " says Jon Fredrikson of Gomberg, Fredrikson.

FORBES: Wine Workout

Mr. JON FREDERIKSON (Editor, Gomberg-Frederikson Report): It will be of cost to them, and that's I'm sure why they're fighting it.

NPR: EU Agrees to Protect Napa Wines' Good Name