Now a new wave of companies think that they have the technology to change the game and make unsubsidised profits.

当下，一批新公司认为他们有技术，而这些技术就可以改变游戏（规则）从而获得非补助性的利润。

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At the nail-biting China-Spain basketball game on Tuesday, thousands of Chinese fans performed the wave, which they call the "Mexican wave." Are Mexicans known for doing the wave?

周二中国男篮对战西班牙队，比赛十分紧张，上千名中国球迷在看台上表演他们口中的“墨西哥人浪”墨西哥人做这种人浪吗？

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This fall, as Microsoft demonstrated from a Las Vegas stage, you'll be able to control the game console with a wave of your arm, thanks to technology that will be able to "see" your every movement.

今年微软在拉斯·韦加斯展示的是，人们可以用手臂的摆动来操控游戏机，当然，这还要感谢一种能够“看见”人们每个举动的新技术。

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CEOs from companies like Whole Foods, Zappos, Gibson Guitars, The Container Store, Louisville Slugger, Humana, Tata, and other leading brands, are collaborating with CEOs of emerging brands, non-profits and NGOs to find the next wave of purpose driven game changers.

FORBES: 6 Steps for Creating a Game Changer

This week a third wave of the moment starts: a first-of-its-kind social game that introduces direct virtual-to-real-life translation of giving and awareness surrounding the most pressing issues for women worldwide.

FORBES: Can Nick Kristof's 'Half The Sky' Facebook Game Win Real-World Change For Women?

That is, instead of sitting on the couch pressing buttons on a control, grab a Move control and wave it in the air like a bat, or physically jump over in-game hurdles on Kinect.

FORBES: PlayStation Move Launch Begins The Battle For Non-Gamers