CEOs from companies like Whole Foods, Zappos, Gibson Guitars, The Container Store, Louisville Slugger, Humana, Tata, and other leading brands, are collaborating with CEOs of emerging brands, non-profits and NGOs to find the next wave of purpose driven game changers.

FORBES: 6 Steps for Creating a Game Changer

This week a third wave of the moment starts: a first-of-its-kind social game that introduces direct virtual-to-real-life translation of giving and awareness surrounding the most pressing issues for women worldwide.

FORBES: Can Nick Kristof's 'Half The Sky' Facebook Game Win Real-World Change For Women?

That is, instead of sitting on the couch pressing buttons on a control, grab a Move control and wave it in the air like a bat, or physically jump over in-game hurdles on Kinect.

FORBES: PlayStation Move Launch Begins The Battle For Non-Gamers