On Thursday morning, alternative energy media darling Bloom Energy announced it is adding a new way for companies and universities to get their hands on a Bloom fuel cell box.

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At one of Cantalupo's first meetings at the home office in Oak Brook, Illinois, he set priorities straight: The focus would be on fixing McDonald's first and worrying second about the pizza, chicken and Mexican food chains bought by Greenberg to fuel growth (see box, p. 26).

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But the company says not having a box on the roof will improve fuel economy.

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