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"Seventy percent of the profits related to these annuity programs come from the fixed account, " says Edward Siedle, who runs Benchmark Financial Services and investigates money-management abuses.
FORBES: Magazine Article
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Make sure you take into account your variable costs to get to a gross profit and then fully allocate all of your fixed costs associated with that account.
FORBES: How To Raise Prices: Part 2
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There could be a provision that the mix of equities and fixed-income securities in each account would change over time: As one got older, the portion of funds invested in fixed-income instruments, such as bonds, would increase, thereby reducing stock market exposure.
FORBES: Fact and Comment