It is one of the best-known brand names in the German-speaking world, beating even Coca-Cola for recognition.

它在德语国家里是最著名的品牌之一，认知度甚至超过可口可乐。

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But with energy, or food, customers have options: they can switch from oil to natural gas, or eat more chicken and less beef. There is no substitute for water, not even Coca-Cola.

但是，能源、食物消费者可以有所选择：可以用天然气取代石油或者多吃些鸡肉少吃些牛肉，而水，甚至可口可乐，却无可替代。

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He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets.

但是他坚称，它能够与美国的可乐品牌竞争，即使那些品牌有巨大的广告预算。

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This is something even Coca-Cola can agree is a bad idea.

CNN: Coca-Cola weighs in on obesity fight

That's above PepsiCo at 3.2 times sales and 26 times forward earnings, even though Coca-Cola is struggling to approach the 6% growth rate of Pepsi's worldwide beverage business, let alone Daft's stated goal of 7%.

FORBES: Gone flat

Even fast-food and cola makers are looking for a piece of the skinny pie.

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