That's above PepsiCo at 3.2 times sales and 26 times forward earnings, even though Coca-Cola is struggling to approach the 6% growth rate of Pepsi's worldwide beverage business, let alone Daft's stated goal of 7%.
Even fast-food and cola makers are looking for a piece of the skinny pie.
The company won't give up on old lines, like its flagship (and sugar-loaded) Pepsi-Cola brand, even if it has been plagued in recent years by slow growth.
From FedEx to Nike and Yum Brands, even Starbucks and Coca-Cola, several major global companies have delivered weak earnings and partially attributed them to the global economic malaise.
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In a bit of spin, Coca-Cola eventually claimed that both formulas actually increased their share of the cola market, and some conspiracy theorists even insinuated that this was actually a brilliant, secret strategy intended to regain loyalty of Coca Cola drinks that have been switching to Pepsi.
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Thompson's portfolio and you'd think you're looking at a bunch of injured and aching players in the trainer's room: Cardinal Health, Viacom, Coca-Cola, Pfizer, even scandal-besmirched Tyco International.
The first Google Wallet field tests are focused in New York and San Francisco, where many retailers, Coca-Cola vending machines and even taxis are PayPass-enabled, including major outlets such as CVS, Jack in the Box, Sports Authority and Sunoco.
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Being on the boards of some of his biggest holdings (like Coca-Cola and the Washington Post) made selling even more difficult for Buffett.
Tourists even have to be cautious about taking cans of Coca-Cola into North Korea, because they may be seen as symbols of American imperialism.
In recent years, Coca-Cola has done a good job of expanding margins and pushing its footprint even wider.
But companies that have in the past arrogantly dismissed their concerns as irrational or minority views have paid, as did Coca-Cola, Nike, Ford and Monsanto, with falling share prices, profits and even their chief executive's jobs.
It is easy to think of Michael Jordan and Nike as an example but even New York Mets third baseman, David Wright, scored multimillion dollar windfall when Coca-Cola purchased Vitamin Water, which had given Wright equity in exchange for endorsing the beverage, then a small local product made just down the road from Shea Stadium.
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Even so, analysis presented in the Microsoft trial, and to the Italian investigation of Coca-Cola, suggest that both do enjoy a degree of market power.
Coca-Cola (KO) is one bellwether name that continues to impress with earnings and climb higher, even in the face of high commodity price headwinds.
Although companies such as Coca-Cola Co. and PepsiCo Inc. would rather have people buy bottled waters, they're even more invested in getting people to drink more soda again.
Disturbing violent incidents in places such as Juarez, Acapulco, and even Mexico City continue to occur, but companies such as Ford, Foxconn, Volkswagen, Coca-Cola, and HP continue to run a diverse array of operations in Mexico.
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