"This was definitely one of the hardest briefs I've ever received," says Eric Hirshberg, President and chief creative officer of Deutsch L.A., which created the AD.

“这无疑是我曾接手的最困难的简介之一，”创作这则广告的德意志•la公司的总裁兼广告创作总管埃里克•赫什伯格说。

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In a recent interview in Los Angeles, Activision Publishing CEO Eric Hirshberg showed off what next-generation gaming will mean within the new "Call of Duty" game.

CNN: New Xbox and PS4 -- meet 'Call of Duty: Ghosts'

"The integrated second screen of the GamePad creates new possibilities for how games can be played, and further reflects the innovation Nintendo has poured into the Wii U, " said Eric Hirshberg, Activision Publishing's CEO.

ENGADGET: Nintendo Wii U arrives in the US on Nov. 18 in two versions for $300 and $350, Europe on Nov. 30

At the 13th Annual Pacific Crest Global Technology Leadership Forum, Activision Publishing CEO Eric Hirshberg asserted that a title like Call of Duty is still vastly more popular than any title Facebook can muster.

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