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In a recent interview in Los Angeles, Activision Publishing CEO Eric Hirshberg showed off what next-generation gaming will mean within the new "Call of Duty" game.
CNN: New Xbox and PS4 -- meet 'Call of Duty: Ghosts'
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"The integrated second screen of the GamePad creates new possibilities for how games can be played, and further reflects the innovation Nintendo has poured into the Wii U, " said Eric Hirshberg, Activision Publishing's CEO.
ENGADGET: Nintendo Wii U arrives in the US on Nov. 18 in two versions for $300 and $350, Europe on Nov. 30
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At the 13th Annual Pacific Crest Global Technology Leadership Forum, Activision Publishing CEO Eric Hirshberg asserted that a title like Call of Duty is still vastly more popular than any title Facebook can muster.
FORBES: Connect
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"Skylanders have become one of the world's most popular kids' brands and is on track to become another billion-dollar franchise for the company, " Activision Publishing's chief executive Eric Hirshberg told analysts, according to financial site Seeking Alpha.
BBC: World of Warcraft pandas help boost Activision profits
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"I have absolutely no comment on it and could care less about it, " said Eric Hirshberg, head of the publishing unit of Activision, which has launched a "Call of Duty" marketing blitz with ads featuring actors Sam Worthington and Jonah Hill and basketball star Dwight Howard.
WSJ: Call of Duty: Modern Warfare 3 Faces Off Against Battlefield 3