"Every transaction online was essentially the equivalent of convincing groups of previously disenchanted customers that yes, Best Buy is finally price competitive, " Sozzi said.
Earlier this week, Rudyard Sailability received what is seen as the equivalent of an MBE for groups of its kind - the Queen's Award for Voluntary Service.
In an interview published in this month's Wired magazine, Dawkins estimated the number of non-religious people in the U.S. to be around 30 million and compared atheists' struggle for recognition as equivalent to previous campaigns by other minority groups.