"Every transaction online was essentially the equivalent of convincing groups of previously disenchanted customers that yes, Best Buy is finally price competitive, " Sozzi said.
Earlier this week, Rudyard Sailability received what is seen as the equivalent of an MBE for groups of its kind - the Queen's Award for Voluntary Service.
In an interview published in this month's Wired magazine, Dawkins estimated the number of non-religious people in the U.S. to be around 30 million and compared atheists' struggle for recognition as equivalent to previous campaigns by other minority groups.
With three glass lens elements in three groups, it can be used as a wide-angle lens equivalent with a single focal length of 30mm (35mm camera equivalent).