"The companies need more than a 'wow' technology that they think will make the world beat a path to their door, " said Trish Fleming, the executive director of MIT's Enterprise Forum in Cambridge, Mass.
By the reckoning of Lena Wilson, chief executive of Scottish Enterprise, who joined Mr Swinney for today's strategy launch, there are around 600 companies currently using skills that could be applied to the low carbon economy, but which are not yet being applied: traditional engineering, for instance, or aerospace.