"The companies need more than a 'wow' technology that they think will make the world beat a path to their door, " said Trish Fleming, the executive director of MIT's Enterprise Forum in Cambridge, Mass.

FORBES: Competing To Fuel The Future

If it's about governing, the story changes: In any enterprise, the chief executive is ultimately accountable for success and failure.

WSJ: Noonan: Government by Freakout

By the reckoning of Lena Wilson, chief executive of Scottish Enterprise, who joined Mr Swinney for today's strategy launch, there are around 600 companies currently using skills that could be applied to the low carbon economy, but which are not yet being applied: traditional engineering, for instance, or aerospace.

BBC: Fertilizing Scottish growth

Scottish Financial Enterprise chief executive Owen Kelly described the announcement as "good news" for Sainsbury's Bank and for the banking sector in general.

BBC: Sainsbury's takes full control of its bank

While the market for Hadoop enterprise installations is still quite small--Cloudera Chief Executive Michael Olson says his company's customers currently number "in the tens"--Cloudera is one of only a few firms trying to solve the pain points associated with installing the system architecture from scratch.

FORBES: Software

S.E will be working to push Linux in the direction of the enterprise, said Roland Dryhoff, chief executive of the Nuremberg, Germany-based company.

CNN: IBM will 'wait and see' on desktop Linux

"Sun is getting a proven enterprise-class directory built into the operating system - it's a strong direction, " says Gary Rowe, executive vice president of The Burton Group, which sponsored the Catalyst Conference.

CNN: Sun/Netscape Alliance brings directory ties