39中文名称广告文案写作英文名称Writing Advertising Copy学分3总 学时48讲课 学时40实验 学时8上机 学时实践 学时课外 学时课程类别理论课课程性质专业方向选修课开课系
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Freelance writing - If you've got the skills to write clearly, you can sell your pen for everything from blogs to advertising copy.
当自由作家——如果你有不错的写作技能，你可以从写博客到写广告等任何东西来挣钱。
The secret of writing good advertising copy is to offer a good idea as well as a product.
创作好的广告的秘密不仅在于提供好产品还在于提供好想法。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
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