...关系学（Public Relations） 广告策划与创意（Advertising Plan and Creativity） 广告文案写作（Writing of Advertising Copy） 广告经营与管理（Advertising Management） 网络广告设计（Network Advertising Design） 市场调查与分析（Market Research and...
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The secret of writing good advertising copy is to offer a good idea as well as a product.
创作好的广告的秘密不仅在于提供好产品还在于提供好想法。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
Be familiar with advertising industry, with more than 3 years working experience in strategy and copy-writing, with the background of 4A is preferred;
熟悉广告行业，三年以上市场策划及文案工作经验，有4A公司经验者优先；
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