Known widely by his initials AP for Anthony Peter, McCoy paid tribute to the other shortlisted contenders, including his compatriot and USOpengolf winner Graeme McDowell, who finished fifth in the poll.
Men and women representing the company have in the past run on the field of play, sometimes half-dressed and sometimes nude, bearing the slogan at the 2002 European Cup football final in Glasgow, this year's Superbowl and the 2003 USOpenGolf among other events.
He covered Spain's 2010 World Cup victory from Madrid and has broadcast live from Wimbledon, the USOpen (both tennis and golf), the Ryder Cup, the Open Championship, the Rugby World Cup, the Tour de France, the Abu Dhabi Grand Prix and five consecutive Champions League finals.