Known widely by his initials AP for Anthony Peter, McCoy paid tribute to the other shortlisted contenders, including his compatriot and US Open golf winner Graeme McDowell, who finished fifth in the poll.

BBC: Jockey McCoy 'humbled' by Sports Personality award

Men and women representing the company have in the past run on the field of play, sometimes half-dressed and sometimes nude, bearing the slogan at the 2002 European Cup football final in Glasgow, this year's Superbowl and the 2003 US Open Golf among other events.

CNN: Tutu diver splashes into spotlight

He covered Spain's 2010 World Cup victory from Madrid and has broadcast live from Wimbledon, the US Open (both tennis and golf), the Ryder Cup, the Open Championship, the Rugby World Cup, the Tour de France, the Abu Dhabi Grand Prix and five consecutive Champions League finals.

CNN: About

"GAME GOLF not only gives everyone access to crucial data to dramatically improve your golf game and handicap, but it also makes playing more motivating, rewarding, social and fun, " said Graeme McDowell, 2010 US Open Champion and GAME GOLF investor.

ENGADGET: Game Golf system caddies your tee-to-green stats, doesn't pack your clubs (video)

The good news is that every public US Open venue is a very good golf course worth seeking out to play, which is not the case with courses that have hosted some of the other Majors.

FORBES: US Open Venues You Can Play

The seven two-tonne basalt stones once belonged to Rathmore Golf Club in Portrush, home course of US Open winner and Ryder Cup hero Graeme McDowell.

BBC: Giant's Causeway stones sold for ?19,000

World number two Vijay Singh, US Open champion Michael Campbell and USPGA winner Phil Mickelson are also among the field at Sheshan International Golf Club.

BBC: SPORT | Golf | Monty up for Woods head-to-head