Organizations that are not early adopters will make a purchase decision based upon how successful others in their sector have been with a product, regardless of what other data vendors might present.

早期没有采用的组织将会做出一个采购决定，该决定是基于在他们的地区中一直使用一个产品的其它组织有多成功，而不管其它数据销售商可能展现了什么。

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In the typical B2B purchase, many individuals influence the purchase decision-and each USES varying search terms depending on their role and the issues that affect them.

B2B购买过程中，通常有多个个体对购买决定产生影响，而每个个体都按照各自角色针对自己遇到的问题用不同类型搜索词搜索。

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This understanding will disclose levers that can be used to impact their purchase and usage decision.

了解了这些，就能找到“撬动”消费者购买决策和产品使用的“支点”。

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Only 15 percent of respondents indicated that free shipping was not particularly influential in their purchase decision.

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This means when your sales rep catches a shopper on their phone researching, engage them to help with their purchase decision.

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Needed next are solutions that use social and mobile to engage and enable buyers as they evaluate suppliers and validate their purchase decision.

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