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Only 15 percent of respondents indicated that free shipping was not particularly influential in their purchase decision.
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This means when your sales rep catches a shopper on their phone researching, engage them to help with their purchase decision.
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Needed next are solutions that use social and mobile to engage and enable buyers as they evaluate suppliers and validate their purchase decision.
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One finding which was not surprising was the fact that 81% of US respondents indicated posts from their friends directly influenced their purchase decision.
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Do you really think someone who was considering buying an appliance made their purchase decision to buy from Sears or not based on that commercial?
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The question is to rate the importance of the attractive appearance and design into their decision to purchase the iPhone.
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If it is deemed unprofessional or is not in line with your brand values, it can directly affect their decision to purchase or partner with you.
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In this economy, consumers want to feel that their business is valued, they made the right purchase decision, and they spent their hard-earned dollars wisely.
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Take, for example, a 2012 study from the Interactive Advertising Bureau, in which 76% of consumers said they used their mobile phones in-store to help make a purchase decision, and more than half (53%) abandoned an in-store purchase because of information they found, such as lower prices or a negative review.
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