The article analyzes the meaning and the format of real estate culture, proposing the innovation and the application Suggestions on cultural marketing in real estate industry.

论析了房地产文化的内涵和表现形式，提出了房地产文化营销的创意源泉，以及文化营销在房地产领域具体运用的意见。

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The sale of real estate is a mix of modern marketing and traditional sale promotion, entity marketing and service marketing, and rational marketing and experience marketing.

房地产销售是现代营销与传统推销、实体营销与服务营销、概念营销与体验营销的综合体。

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Therefore, it is very applicable to study the application of relationship marketing in real estate market.

因此，研究关系营销理论在房地产市场的应用非常有意义。

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Matthew Shadbolt, the director of online marketing for the Corcoran Group real estate company, said the portable technology helps him connect with potential homebuyers.

FORBES: Checking Out Where Consumers Check In Helps Marketers

In the prosaic world of real estate marketing Mark Segal and Jeffrey Jones have found a rarefied perch.

FORBES: Eye in the Sky

The advantages of lower real estate costs, smash marketing, and molding retail experiences for your brand cannot be undersold.

FORBES: BIG BOX GOES SMALL BOX