The article analyzes the meaning and the format of real estate culture, proposing the innovation and the application Suggestions on cultural marketing in real estate industry.
论析了房地产文化的内涵和表现形式，提出了房地产文化营销的创意源泉，以及文化营销在房地产领域具体运用的意见。
The sale of real estate is a mix of modern marketing and traditional sale promotion, entity marketing and service marketing, and rational marketing and experience marketing.
房地产销售是现代营销与传统推销、实体营销与服务营销、概念营销与体验营销的综合体。
A good real estate agent knows the trend of marketing.
一个好的知道当地房地产市场上的动向。
Therefore, it is very applicable to study the application of relationship marketing in real estate market.
因此，研究关系营销理论在房地产市场的应用非常有意义。
Faced with this difficult market environment, research on real estate projects, in particular, was a restriction order affect the marketing strategy of large Villa project is very important!
面对如此严峻的市场环境，研究房地产项目，特别是被限购令影响巨大的别墅项目的营销策略显得尤为重要！
The marketing image of real estate enterprise refers to the relative public's general impression or evaluation on marketing activities and marketing management process instructed by marketing mind.
房地产企业的营销形象是相关公众对房地产企业由营销理念指导的营销活动和营销管理过程的总体印象和评价。
Because of the special feature of the real estate, traditional marketing concept has some drawbacks when applied in real estate marketing.
由于房地产产品的特性，传统营销理论在应用于房地产营销时存在不可避免的缺陷。
Therefore, to seek the new marketing concept suiting the product of real estate is something worthy of being studies.
寻找适用于房地产产品特点的新的营销理念是值得我们研究的问题。
The marketing image reflects the situation of the whole marketing activities and marketing management process of real estate enterprise.
营销形象反映的是房地产企业整个营销活动和管理过程的好坏。
The real estate industry is very important in the national economy system. It consists of development, operating, marketing and service industry etc.
房地产业是国民经济中的重要行业，由房地产的开发、经营、销售和服务等组成。
Abstract: Aimed to the depressed state of real estate selling and growing trend toward homogenization in current economic condition, analyzes the current issue of real estate marketing.
针对当前经济形式下房地产市场销售的低迷和房地产市场的同质化现象，分析了当前房地产市场营销中存在的问题。
Implicit marketing model contributes to building the image of product and corporate, and enhancing the sale efficiency of the merchandise building for the real estate enterprise.
房地产企业采用房地产隐性营销模式有助于塑造产品和企业的良好形象，提高商品房的销售效率。
As marketing management has important position to the real estate companies, the establishment of marketing system has already become the goal for the real estate companies to exploit sales results.
市场营销管理在房地产企业中占有重要地位，营销体系构建已成为房地产发挥销售效益的努力方向。
This research provides relevant theory and practical experience to help enriching the sales and marketing management theory for all types of enterprises, especially for real estate enterprises.
同时提供相关理论的深入探讨和实践经验，有助于营销管理理论的丰富和各类企业、特别是房地产企业在营销实践中借鉴。
But the research in marketing theory of commercial real estate is falling behind.
但是我国商用物业营销与策划的理论研究却基本处于空白状态。
In the foreword its treatise mainly emphases problems which lie in the development of the real estate and expatiate the definition and function of the ex-marketing.
第二章概括说明了市场营销理论的观念、营销管理及房地产营销的主要特点，论述了房地产营销与一般营销理论的关系。
Through an analysis of the implication and character it ics this paper illustrates the design of conceptual marketing in real estate mar ket, with an example of Pan Shiyi s SOHO.
剖析概念营销的内涵和它的特征，结合著名的潘石屹的“SOHO”之例，说明在房地产市场中如何进行概念营销的设计。
In this paper, based on the real estate marketing and real estate planning and cultural basis of the theory of real estate comes to the concept of cultural planning and content.
本文在房地产文化营销和房地产策划的理论基础之上得出房地产文化策划的概念与内容。
All of the links of the marketing are aimed at the final product increment for the real estate owners.
其中每一环节都是房地产商的最终产品增值的价值活动。
As the realization of the final value of real estate, channel affects the efficiency of the real estate marketing greatly.
渠道作为实现房地产产品最终价值的通路，极大地影响着房地产营销的效率。
The powerful publicity and marketing strategies of developers also influence the style of real estate landscape.
开发商强大的宣传和营销策略也影响着楼盘景观的风格设计。
This article starts with the actualities of the real estate market, and analysis the current Chinese real estate marketing.
本文从我国的房地产市场的现状从发，对目前我国的房地产市场的营销状况进行分析。
The administration of real estate marketing is a dynamic process. There is no completely adaptable standard model in the salary system of real estate marketing team, so it needs continually adjusting.
房地产营销管理是一个动态管理的过程，营销团队的薪酬体系也需要随之进行不断的调整，没有一个完全适用的标准模式。
Hainan lingsi enterprise planning co., LTD., integrating marketing, planning, implementation, focus on real estate, tourism industry, the integration of sports marketing.
海南灵思企划有限公司集营销、策划、执行于一体，专注于房地产、旅游产业、体育赛事的整合营销推广。
Real Estate industry is becoming competitive, as land is becoming rare. The research of Marketing Plan becomes obviously important.
房地产市场竞争的加剧，土地资源变得越来越稀缺，对于房地产的营销策划研究显得至关重要。
These changes not only reflect the profound philosophy - humanism, but also make the real estate advertising and marketing approach to the idea of "consumer-orien".
这种变化不仅仅反映了深厚的哲学思想——人本主义，还导致了房地产广告和营销更加向“以消费者为中心”思想的靠拢。
These changes not only reflect the profound philosophy - humanism, but also make the real estate advertising and marketing approach to the idea of "consumer-orien".
这种变化不仅仅反映了深厚的哲学思想——人本主义，还导致了房地产广告和营销更加向“以消费者为中心”思想的靠拢。
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