Value proposition - a description the customer problem, the product that addresses the problem, and the value of the product from the customer's perspective.

价值主张——描述客户遇到的问题，产品要可以解决客户的麻烦，并且要从客户的角度来对产品进行价值判断。

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Tactics commonly used range from providing “special” customer discounts to sending customers communications that reinforce the value proposition of the given service.

通常使用的战术包括给予特殊的顾客折扣或者向顾客寄发加强特定服务价值提议的材料。

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Brand too can be considered a product, with the right message and value proposition to the customer being keys to success in the market.

品牌也可以看作是一个产品，而正确的信息和对于客户的价值主张是市场成功的关键。

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He asked the audience to always remember the most important question: does the value proposition match the customer segment?

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High fashion specialty retailers incorporate the customer experience into their value proposition.

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Methodologies to sense movement in consumer preference allow the marketer to refine the value proposition offering and approach to the customer.

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