Introduced the thesis topic, literature review, research purpose, meaning, the concept of elaboration of the ideas and the use of literature, systematic, historical and comparative research methods.
介绍了论文的选题，相关文献综述，研究目的、意义，概念的阐述，研究的思路和运用文献法、系统法、历史分析法、比较研究的方法。
Brand is the result of communication. Studies on Brand should leg on the science of communication to raise the concept of Brand communication and conduct systematic research.
“品牌”是传播的产物，品牌研究应定位于传播学，提出“品牌传播”概念并进行系统研究。
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