Introduced the thesis topic, literature review, research purpose, meaning, the concept of elaboration of the ideas and the use of literature, systematic, historical and comparative research methods.
介绍了论文的选题,相关文献综述,研究目的、意义,概念的阐述,研究的思路和运用文献法、系统法、历史分析法、比较研究的方法。
Brand is the result of communication. Studies on Brand should leg on the science of communication to raise the concept of Brand communication and conduct systematic research.
“品牌”是传播的产物,品牌研究应定位于传播学,提出“品牌传播”概念并进行系统研究。
Brand is the result of communication. Studies on Brand should leg on the science of communication to raise the concept of Brand communication and conduct systematic research.
“品牌”是传播的产物,品牌研究应定位于传播学,提出“品牌传播”概念并进行系统研究。
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