Total Immersion specialises in so-called web mashups, where an online user sees a video reflection of themselves coupled with a 3D object that they can control, such as camera that responds accurately to button presses, or a pair of glasses that lets the user switch the frame or colour scheme.

BBC: Augmented reality goes beyond gimmicks for business

Atheer, another wearable computing startup, debuted its software and prototype hardware, which amounted to a bulky pair of glasses that allowed the user to switch between maps, newspapers and games with gesture controls.

WSJ: For Wearable Computers, Future Looks Blurry

The VF app offers the same scrubber, but its floating nav bar works only in portrait mode, forcing the user to switch out of landscape if he wants to bounce back to the Table of Contents.

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